The launch of a global technology center
Provisur is a global food processing equipment manufacturer providing leading edge technologies for grinding, mixing, separating, forming, coating, cooking, freezing, slicing and autoloading to the food industry. With thousands of installations in over 90 countries, Provisur serves its global customer base with a broad range of high capacity, value-added equipment and full line system solutions.
JMG provided the strategy and integrated marketing support for all global communications. From digital campaigns to event planning to the tactical execution of multi-lingual sales materials—JMG efforts delivered a connected brand experience. The “endorsed house of brands” approach kept Provisur at the forefront without losing the equity of the legacy brands.
JMG helped develop the branding and roll out of the Provisur Ingenuity Center—a technology and innovation facility where food industry customers can create new products and test processing technologies.
Logo development, event planning with mass digital and print marketing communications, guide books, banners, video, welcome and thank you packages were all part of the event & planning initiatives. The trade and planning was noted to be a major success and generated mass brand awareness and sales inquiries. That’s marketing inside out.