Advancing technology placed at the forefront of communications
As leading global manufacturer of inspection and analysis systems, Eagle Product Inspection provides x-ray inspection solutions to the food and beverage industries. Eagle’s broad portfolio of proven, highly accurate inspection and quality assurance technologies help global manufacturers continually meet food safety challenges while increasing production line efficiencies.
JMG provides the brand strategy and on-going marketing support for their global communications. In order to differentiate Eagle from the competition and increase brand and market awareness, JMG developed the “Advancing Technology” lead generation campaign to highlight Eagle’s continuous innovations. The integrated marketing campaign was launched at the Interpack Trade Fair. The high-impact marketing video and appealing brand graphics generated brand awareness and increased leads by attracting potential new customers into the Eagle booth. That’s marketing inside out.