Smart marketing simplifies the complex
Advis provides healthcare management consulting to solve the complex challenges of hospitals and healthcare providers in a constantly changing environment. Today’s healthcare delivery systems are highly technical and extremely complex. Regulatory and compliance issues, operational difficulties and financial challenges represent huge barriers for healthcare executives. Providers must be flexible to change, be able to adapt and improve operations in response to the demands of the industry.
With JMG’s brand marketing expertise, we helped develop a new company brand name—Advis. The extension was to deliver a new level of creative expertise to translate the extreme complexities of the healthcare industry into smart solutions. With a talented, experienced team of expert healthcare consultants ready to provide the forward-thinking healthcare providers need to help them build the underlying vision and improve their bottom line.
JMG was instrumental in the development of the new Advis brand. The Advis name speaks to their ability to give healthcare providers an advantage by drawing on their expertise and advise to help them build a vision that will meet their needs today, and into the future.
The company brand positioning became “Your smart healthcare consultants—the art of going from complex to healthcare smart.” The multi channel launch included a new website, digital sales materials, video, a corporate identity package and a dimensional executive direct mail campaign featuring original artwork promoting “the art of healthcare smart”. That’s marketing inside out.