Repositioning for the next century of business
Celebrating over 111 years in business, Hammond Machine Works delivers high-quality precision machining, metal fabrication, the assembly and finishing of parts to OEM partners across North America. Founded upon a commitment to quality, their successful servicing of quality standards to the rail tank car industry led to both facility and market expansion.
Initial discussions started with their need for a new website. It became clear Hammond Machine needed a solid brand strategy with visual cohesion to support their business growth objectives. JMG and the Hammond executive team worked side-by-side on a rebranding effort.
The collaborative partnering resulted in a well-defined brand marketing strategy with a strong new visual identity. The unified brand was leveraged across a myriad of marketing initiatives including video, website, sales materials and email campaigns. The multi-channel marketing and outreach helped to improve customer perceptions, increase sales, and position the brand in new vertical markets for future business growth. That’s marketing inside out.