Shaping brand perspectives
DeVryWORKS of DeVry University is a provider of workforce training and development solutions. They partner with JMG to help raise their brand profile and promote their customized learning opportunities and resources to employer partners.
From conceptual themes to presentations, to lead nurturing programs and promotional material execution, motivating campaigns have been designed to engage corporate groups while distinguishing DeVryWORKS as a recognized industry leader.
The “From Here to Better” campaign was launched at a global conference for learning and development professionals. JMG created an introductory video to announce DeVryWORKS Skills Gap Training & Services (SGTS)—unique learning pathways designed to help inspire and empower employees.
To further market DeVryWORKS talent development offerings to HR professionals and expand corporate partnerships, JMG developed a multi-channel marketing outreach strategy to highlight the benefits of their flexible ModULearn courses and programs. This included lead generation strategies through email campaigns, media planning, and trade event support.
High-quality leads and face-to-face interactions have resulted from the integrated marketing and sales campaign services. That’s marketing inside out.